When we were founding Nallas, we knew what we wanted to build, and were very particular on how we wanted to do it to make the experience worthwhile. We realized that it is not the buying that people remember, but the experience of buying that is most valued. We have set out to create this invaluable experience. Hence, when building teams to create groundbreaking tech solutions for organizations across the world, our previous experience had shown us what was ideal, what was not, and what was aspirational. The goals we defined for ourselves were simple, and few.